Essentials of Licensing Intellectual Property (Essentials (John Wiley))

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What Customers Say About Essentials of Licensing Intellectual Property (Essentials (John Wiley)):

Great playbook on licensing. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. This book combines IP law with its unique business environment and suggests those unique strategies and practices.

This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.

Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. This is a good guide for introducing someone to the subject. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.